Announcement
Mention Labs Is Shutting Down
Mention Labs will be shutting down on October 1st, 2026. With recent removals of sports mention markets and shifts in personal work goals, the tool will no longer be maintained and data will no longer be collected.
Thank you to everyone who used and supported Mention Labs — this wouldn't have been possible without you.
The Most Advanced Tool For Sports Mention Markets
The most advanced database for sports specific mention markets. Track announcer tendencies, word or phrase frequencies, and historical broadcast data from the World Cup, MLB, NHL, NBA, UFC, Boxing, College Basketball, with more sports coming soon.
Platform Features
Turn broadcast archives into actionable data for every mention market.
Historical Mention Frequency
Benchmark Hit Rates, Last 5, and more for specific terms across all available broadcasts.
Why it matters
Accurate pricing requires historical data. Benchmarking a term's hit rate gives you a mathematical advantage over traders guessing on gut feel.
Key Benefits
- Calculated Hit Rates: See exactly how many times a term has hit "Yes" over any given period.
- Announcer Baselines: Establish a "normal" frequency for terms like pylon, targeting, or triple double for every major broadcast crew.
- Volatility Spikes: Identify which terms are becoming more common and which are fading out of the announcer's vocabulary.
Granular Broadcast Filters
Isolate mentions by announcer, matchup, and location to find specific verbal tendencies.
Why it matters
Announcer habits drive the market. Filter by crew to identify signature phrases, like the "Next-Gen Stat" mentions exclusive to TNF.
Key Benefits
- Crews & Announcers: Filter by announcer or crew to see who actually says the word.
- Team Context: Search how often terms appear in specific games for your selected team.
- Location Variance: Discover if certain terms are more likely to be triggered based on the stadium or city.
Long-Term Trend Analysis
Analyze verbal arcs over full seasons to identify predictable patterns.
Why it matters
Markets overreact to single games. Long-term arcs prevent you from "buying high" on one-week anomalies by revealing the true trend.
Key Benefits
- Moving Averages: Track 5-game trends for all keywords and terms.
- Multi-Season Access: Compare this week's transcripts against months of historical data.
- Narrative Fatigue: Spot when a term is "over-discussed" and likely to drop off.
Mention Labs Grid
Visualize mentions in our grid format across various different sports.
Why it matters
Visualizing the terms over 5, 15, and 30 games allows you to pinpoint mention trends, announcer tendencies, and spot market edges.
Key Benefits
- Visualize trends and patterns with limited time spent on research
- Filter by announcer, broadcast crew, team, or location (Operate plan only)
- Simple copy and paste for users who are using external datasets
* Mention Labs Grid is only available to paid plans, with filters only available to Operate plan customers.
Simple, Transparent Pricing
Choose the plan that fits your budget
Explore
Solid choice for testing
- Completely free
- Basic dashboard
- 10 word/term/phrase searches per month
- No credit card required
- Unlimited searches
- Priority support
Analyze
Perfect for serious researchers getting started
- Unlimited searches
- Basic dashboard
- Basic analytics & filters
- New transcripts 48 hours after game concludes
- Basic access to Mention Labs Grid
- Advanced dashboard
- Supporting data
- Priority support
Operate
For professionals who need the edge
- Unlimited searches
- Advanced dashboard with supporting team data
- Team stats, rosters & injury reports
- New transcripts 24h after game
- Advanced filtering
- Advanced access to Mention Labs Grid
- Priority support
Frequently Asked Questions
Everything you need to know about our platform